Cramer's thesis for McCormick is simple: In hard, uncertain economic times, McCormick's spices sell well because people eat out less and cook more at home. The company commands 50% of the herb, spice and marinade market in the U.S. and France and 40% of the market in the UK.
Cramer likened McCormick to his earlier recommendation of private-label food maker
Ralcorp (RAH Quote). With fewer people buying luxury foods and instead opting for store brands, the demand for spices and sauces can only increase. A recent study indicated that 37% of consumer mentioned price as the No. factor influencing their food buying decisions, ahead of even location.
Cramer said McCormick is also a play on healthier eating. The company is currently promoting the many health benefits of its spices and other products In addition, Cramer called the company very shareholder friendly, with a 2.3% dividend yield and $49 million left in its share repurchase program.
"Bad markets send good stocks down," Cramer told viewers. However, he said he would only be a buyer of McCormick if it reports a better-than-expected quarter this week. If the company misses the estimates, Cramer told viewers to take a pass as the markets will surely send shares tumbling.

Deinst said that while the scrap metal business is, has been and always will be a volatile one, his company is still thriving. He said the world has never seen a business like Sims Metal before and his company is providing real leadership in trying economic times.
Staying a Step Ahead
Cramer welcomed Dan Deinst, CEO of Sims Metal Management (SMS Quote), to the show for another take on the health of the economy outside of Wall Street.
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