Cramer's 'Mad Money' Recap: Sept. 24

Stock quotes in this article: MKC , RIMM , SMS , AAPL , SQM  

Stockpickr

Cramer's thesis for McCormick is simple: In hard, uncertain economic times, McCormick's spices sell well because people eat out less and cook more at home. The company commands 50% of the herb, spice and marinade market in the U.S. and France and 40% of the market in the UK.

Cramer likened McCormick to his earlier recommendation of private-label food maker Ralcorp (RAH Quote). With fewer people buying luxury foods and instead opting for store brands, the demand for spices and sauces can only increase. A recent study indicated that 37% of consumer mentioned price as the No. factor influencing their food buying decisions, ahead of even location.

Cramer said McCormick is also a play on healthier eating. The company is currently promoting the many health benefits of its spices and other products In addition, Cramer called the company very shareholder friendly, with a 2.3% dividend yield and $49 million left in its share repurchase program.

"Bad markets send good stocks down," Cramer told viewers. However, he said he would only be a buyer of McCormick if it reports a better-than-expected quarter this week. If the company misses the estimates, Cramer told viewers to take a pass as the markets will surely send shares tumbling.

Staying a Step Ahead

Cramer welcomed Dan Deinst, CEO of Sims Metal Management (SMS Quote), to the show for another take on the health of the economy outside of Wall Street.

BankingMyWay

Deinst said that while the scrap metal business is, has been and always will be a volatile one, his company is still thriving. He said the world has never seen a business like Sims Metal before and his company is providing real leadership in trying economic times.

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