This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

A Dozen Hot Tips for Starting a Bakery

Be focused. If self-financing is your only answer, consider starting slow and small. Grove's start-up cost was a modest $25,000, because he shared the expense of a kitchen with a restaurant and focused on wholesale for the first two years. He opened a retail location, Wicked Bakery & Café, in 2006 only after demand from customers grew too loud to ignore. The cost: $160,000.

Another way to get a foothold: Develop a niche. That could be learning what the local competition does not do well. It could be unearthing a family recipe and promoting the hell out of it. Edibles Incredible Desserts started with a little kiosk at the local mall selling fudge made from a secret recipe and toffee. After three months, owners Alan and Robyn Furman knew they had a business when they did $60,000 in sales and people wouldn't bother taking the escalator up to the Godiva.

Freebies are a must. To further break out of the pack, the Virginia and Vermont-based dessert company offers free samplings once a month of cakes, fudge, cupcakes and any new product they're developing. "I always believe that you sample, sample and sample," says Robyn. "You'll get more back than what you give."

Consider allergy-free. Given the growing number of people who have food allergies, offering desserts and sweets catering to this market could be another means to differentiate yourself from the competition. Whenever Seema Kalia needs an egg-free birthday cake for her kids, she turns to Edie Connolly of New York City's Cakes 'N Shapes. Her cakes are not only egg-free, they're baked in a nut-free environment.

2 of 4

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs