Why Your Business Needs Web Videos

Finally, it's tempting for many to attempt to make a video in-house, such as shooting something for a holiday party, vlog, or to record basic training techniques. Richter says that's fine but up to a point.

Williams emphasizes the importance of making a good first impression with the outside world.

"Yes, the digital revolution was a great thing and video equipment is more affordable than ever," says Williams. "But you can go to the grocery store and buy the same ingredients as a professional chef. Can you quickly cook a five-star meal with those same ingredients?"