Although they represent half of the population, women are the primary decision-makers in most American households. According to the Yankelovich Monitor, women make 85% of all consumer purchases, including new homes, computers, vacations, healthcare, and food. Although many households have both partners working, women spend 80% of the combined income.So, ignoring women customers can be detrimental to your bottom line. But before you try to target them, here are 10 essential tips to always keep in mind:
10 Tips for Marketing to Women
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