Market Deserves More Credit for Cisco's Rally

08/06/08 - 03:14 PM EDT

Marek Fuchs

MarketWatch even ran an article speculating on why Cisco did so well in after-market trading despite the fact that its report was just decent. The headline of the article was "Does Wall Street see a bottom for Cisco?" with the subheadline "Commentary: Tech giant gets after-hours boost despite ho-hum report."

But while there was plenty of speculation about CEO John Chambers' salesmanship ability (the article even ended with a reference to investors liking "Chambers' southern boy charm"), there was not a word about the market's happy-go-lucky day.

Chambers, don't forget, was one of the first in the technology field to be cautious, and going out, Cisco was so cautious it was not even giving forecasts for very far into the future. If he really were just a Southern boy seeking to charm investors from their wallets for short-term gain, he could have done better than that.

No, a big reason why Cisco was greeted with flowers and chocolates for a good-not-great report was the day it came on. It's at least worth a simple mention.

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At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page. For his "Business Press Maven� column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers. Fuchs appreciates your feedback; click here to send him an email.

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