Most small businesses wrestling with $5.50 gallon of diesel fuel are dealing with heavy-duty new-age business concepts like online office processes say, Google (GOOG - Get Report) Apps. But there is a much smoother road to innovation and saving that most smaller businesses seem to avoid: the basic -- but crucial -- process of mailing your business letters.Bulk mail solutions that send out thousands of letters once were strictly big-company options. But they're far less complex and pricey than before. Even heavy-duty mailing equipment supply companies like Rena Systems, Secap or Addrex offer powerful bulk mailers that can fit on a desktop and handle thousands of pieces of mail per hour. And pricing is reasonable: An Addrex bulk addresser, for example, lists at about $2,500, which for a marketing or mail firm is easily financed.
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