You Think Oil's Going Down? Think Again
And the more we use now, the more it will cost tomorrow. We're already seeing changes in business and consumer patterns that are likely to get more pronounced as this happens. "Anywhere it isn't essential, people will switch away from oil," he says.
Some examples of change that we're already seeing:
Heal says that the biggest change he's seeing is in the future business leaders of America who he teaches at Columbia Business School:
"There were always a few students, two, three, four percent of the class, who were interested in the environment, but for the most part, if I brought up climate change I'd be greeted with yawns," he says. "Now hands go up and they ask a lot of questions." Compared with just five years ago, he says, students are more "aware and concerned."He adds, "I think that when they get into senior management positions, it will have an impact." No one can say where oil prices will be by then, but if Heal is right, and I have a feeling he is, they are sure to be higher.
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