Innovation Update

'Off-the-Record' Is Not Confirmation

Stock quotes in this article: AAPL  

All of the subtleties were lost on the business media (which should know better) in ensuing reports. They simply ran with the straightforward news that Jobs was definitely cancer-free. Look at this headline from Reuters: "Apple CEO Jobs' life not in danger: report."

And the lead, which echoed the point without touching upon any of the strange caveats involved:
"Apple Inc CEO Steve Jobs, who has been dogged by investor concerns about his health, does not have recurrent cancer or a life-threatening health issue, The New York Times reported on Saturday."

Look, let's everyone hope Steve Jobs is fine. But listen to The Business Press Maven here. When an article about his health is so flawed, a savvy investor is best served by not letting it be the final word.

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At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page. For his "Business Press Maven? column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers. Fuchs appreciates your feedback; click here to send him an email.

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