Schultz: Know When to Buy Baidu

07/24/08 - 12:38 PM EDT

Patrick Schultz

Shares of Baidu could double and then double again, equating to a price of $1,200 or 260% higher, and still be only one-fourth the size in market-cap terms of Google.

How would I play it with the stock trading up today? Chase shares up here? Definitely not. I recommend a two-pronged strategy:

To begin, take a look at the other Chinese internet plays, Sina (SINA Quote - Cramer on SINA - Stock Picks), Sohu.com (SOHU Quote - Cramer on SOHU - Stock Picks) or even a Netease.com (NTES Quote - Cramer on NTES - Stock Picks), as the strength in Baidu shares will lift the whole group. These stocks have been beaten up and are ready to rally.

For Baidu itself, I would wait on the inevitable pullback and use the market's chronic short-term memory loss to your advantage. Wait for the enthusiasm to wane and shares to fall below $300. And then pounce.

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Patrick Schultz is a research associate at TheStreet.com. He has previously obtained securities licenses under the NASD's Series 7, Series 24, Series 52 and Series 63 exams and has worked in the financial markets on various trading desks in addition to trading for his own account. Schultz holds a bachelor's degree in applied economics from Cornell University.
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