Is $20 Baby Shampoo Worth It?

Coconut oil and fruit extracts are mainstays in the hypoallergenic products which include cleansing cloths and French milled soap. Prices start at $9.50.

California Baby

Since it officially launched in 1995 by mom Jessica Iclisoy, this line has grown to include 45 products.

Everything, including the Colds & Flu Massage Oil and the Calming Aromatherapy Bubble Bath is free of glutens, nut oils, soy, and almost every other allergy-causing ingredient. Prices start at $8.95

Nature's Baby Organics

This 19-product line was launched in 2006 by Adena Surabian, a mom whose two kids struggled with rashes and allergies when they were babies.

Each item such as the Vanilla-Tangerine Shampoo & Body Wash is 100% organic and uses ingredients such as macadamia and kukui nut oil. Prices start at $8.95.