This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Is $20 Baby Shampoo Worth It?

It used to be that Johnson's (JNJ) was the standard baby skin-care brand, and any idea of luxury for infants meant using the line's lavender-scented products.

However, in an age of $1,000 strollers and $175 outfits newborns, upscale skin care is the latest decadence for children, and parents can choose from numerous new brands to lavish their tots with.

The catch, of course, is that these fancy lines such as Love Me Baby Me and Noodle & Boo are significantly pricier than good old Johnson's, and may leave parents wondering why their kids need $20 shampoo and body lotion.

After all, $20 stretches a lot further when it comes to the familiar baby bath names. Wal-Mart (WMT), for example, sells a Johnson's nine-product gift set for $19.95, which has full size bath and body goodies, including 9-ounce bottles of lotion and body wash.

On the other end of the spectrum, an 8-ounce bottle of shampoo from Love Me Baby Me, a California-based brand launched in 2007, is $19.95.

Behind the high cost is the claim that these products are far healthier for babies than their drugstore counterparts and are more suitable for their delicate skin.

Noodle & Boo, for example, has only hypoallergenic products -- which means they should cause fewer allergic reactions than standard lines. Many of the other brands are more expensive because of their natural ingredients and because of what they don't have, especially certain chemicals.

Burt's Bees Baby Bee line, California Baby, Nature's Organics and Love Me Baby Me, for instance, are all paraben-free. Recent studies have indicated that parabens may cause cancer, which led even some of the most budget-conscious parents to spend on the more expensive paraben-free names.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs