The Market Update

Caveat Lector: Stuffy Prose May Stifle Facts

Stock quotes in this article: IMB , WM , DSL , BAC , CFC  

The Financial Times ends the article on a note that, translated into English, refers to this new target. But the senatorial tone favored by much of the old media who, in traditionally having an effective monopoly on distribution, could always play it big, wide and safe, is an affectation that serves only to temper reality. Get a load of this kicker:

"As the bank's stock price tumbled, analysts questioned whether the bank's common shareholders could recover any value from Indymac's lending business in the light of continued home price declines, management's higher loss estimates and the company's decision to stop new mortgage originations."

Imagine how much clearer it would be for readers and investors to understand this mess and a more simpler, say along the lines of this:

"Analysts have started setting price targets of 0. As in, zippo. Goose egg. The big nothing."

Even when that article referred to IndyMac's fleeing its main mortgage business like it was on fire (and it was), it used the word "shrinking" its business.

Compare all of this to the more direct use of language by the Associated Press. Less stuffy, it tells the truth more directly.

Here is the AP's headline:

"IndyMac Bancorp shares dip; analyst sets $0 target:
IndyMac shares plummet after new loans stopped, work force cut; analyst lowers target to $0
"

No mention of the "elevated levels" at which people are grabbing their money out of the bank in wheelbarrows.

And instead of getting an oblique mention of the report, we get fill-out -- a quote right from the report:

"'Given continued home price declines, management's higher loss estimates, recent ratings agency downgrades on the company's mortgage-backed securities and the company's decision to stop new mortgage originations, we do not believe that there is any value left for common shareholders,' [analyst Paul J.] Miller [of Friedman, Billings, Ramsey & Co.] said in a note to clients."

We even learn the delicious and straightforward little tidbit that in a letter to shareholders, IndyMac's leader said management is working with federal regulators to come up with a new business plan. In business nearly 30 years and working on a new business plan while customers are grabbing their cash back from the bank? Please don't let them camouflage that reality with stuffy words.

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At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page. For his "Business Press Maven? column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers. Fuchs appreciates your feedback; click here to send him an email.





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