Like Lehman Brothers, Show Grit Under Fire
That means the company can face its critics from a stronger position than Bear did. "When Bear was collapsing, I was getting clients calling me every day, worried about getting their money out," says Bove. "So far, none of my clients have called me about Lehman."
Clean SweepCEO Richard Fuld knew Lehman needed to send a strong signal that it was cleaning house. The firing of CFO Erin Callan and COO Joseph Gregory was a clear public statement that the company was serious about making changes.
"The company's losses were a result of decisions made by the people who were fired," says Bove. "Investment banks like to claim they're a meritocracy, so they should have no patience for people who fail."
Neither should you. If one part of your business drags down the rest, clients and co-workers need to know that you won't tolerate it -- even if firing an employee is your most dreaded management task. (Firing Gregory had to be particularly painful for CEO Fuld, given that the two men had worked alongside each other for more than 20 years.)So far, Lehman's willingness to be upfront may have saved it from disaster. What remains to be seen is whether the company can keep reassuring Wall Street doubters. "The company has been pretty straightforward in terms of solving its problems," says Bove. "But generally, brokerage firms don't communicate fairly and openly with investors." Will that change? In the case of Lehman, it might have to. "If the company is going to survive, it needs to explain what its business model is going to be," says Bove. Keep that advice in mind if your own company has to weather a storm. You can take concrete steps to solve problems, make sure employees are held accountable and be open and honest about the challenges you're facing. But to survive the bad weather, you'd better have a goal in sight -- otherwise you'll remain lost at sea.
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