Entrepreneur.com
So the question is, does going green sell?
"What we are seeing is that customers are voting with their dollars in support of businesses that are offering green solutions," Haley says. The business results of this consumer trend for Pizza Fusion mean 70 franchises sold in about a year covering approximately a dozen states with 10 store openings and another 15 anticipated by year's end. So, do you want to make money in this Green Economic Revolution and create sustainable competitive advantage? The steps outlined by Pizza Fusion are compelling: 1. Make sustainability the core element in your product design, cost management and branding to increase your margins and gain competitive distinction. 2. Identify and supply those green specialty products that mean something special to customers searching to buy green. 3. Invest in technologies that reduce costs and emissions to gain sustainable cost control and reduce exposure to higher fossil fuel and water prices. 4. Doing green (vs. going green) creates binding customer loyalties generating sustainable revenue. Try these four green elements in your business. You may be surprised to find your customers and work associates have been waiting on you to capitalize on their enthusiasm, creativity and loyalty. And if you are looking for a business opportunity, start investigating franchises like Pizza Fusion that are designing strategies targeting the emerging $4 trillion Green Economy.
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