Restaurant Stays Green -- and in the Black

06/26/08 - 09:33 AM EDT

Entrepreneur.com

Pizza Fusion has a holistic vision. More than 75% of its food is organic, and the rest is natural. It offers a gluten-free pizza for wheat-intolerant consumers.

"We have had customers drive a hundred miles to buy our gluten-free pizzas," Vice President Eric Haley says. How many of your customers drive a hundred miles just to buy your specialty product at your location?

Pizza Fusion has a line of vegan dishes, including breadsticks with no butter, brownies and pizza with soy cheese and no milk-based ingredients. It also has casein-free pizza to provide fun food to the autistic community (casein is the predominant phosphoprotein that accounts for nearly 80% of proteins in milk and cheese, and many autistic children suffer from what is called a "leaky stomach" due to their intolerance to casein).

Pizza Fusion also has strong cost controls on its energy, waste and water. It uses Energy Star Certified appliances, rated most energy efficient, and uses only compact fluorescent light bulbs that use one-third less energy than conventional bulbs. Overall, a Pizza Fusion store uses 30% less energy than a typical pizza restaurant.

The stores also reduce their waste stream and associated costs through a supply procurement system based upon a 60-day decomposing goal that is enabled by food containers made from 100% corn starch and utensils that are made from 100% potatoes. They install low-flow faucet aerators that cut water waste by 40%. They use low-flow, dual-flush toilets and waterless urinals. They even give customers 25 cents off their meals for every pizza box returned for recycling. And deliveries are made by company-owned hybrid cars, which lower fuel costs and bring more cost savings. Cha-ching -- straight to their bottom line!

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