Experts often provide the missing pieces for entrepreneurs who are focused on, and anxious about, getting the business off the ground and keeping it afloat. They fill in the gaps by asking questions that start with: "Have you given any thought to..."
The Techie
"Good technical help is difficult to find, and when you find it you want to hold onto it as if it's gold," Banker says. Although your "techie" may be considered part of the "experts" category, someone with the ability to provide such technical help in today's business world can be a godsend.
"I always looked for people with characteristics that I didn't have," says Jerry Jenkins, founder and CEO of The Jenkins Group, a custom publishing company based in Traverse, Mich. "And I had zero computer skills. The son-in-law of a friend of mine was living in my neighborhood when I was starting the business, and he had the technical skills that I didn't have. He helped by showing me how to do an email campaign, launch and run an active Web site and then optimize the site."
Jenkins hired this technical whiz, who has been an integral part of the company ever since.
Although many business owners dabble in technology, having someone who keeps up with the latest developments can free you up to focus on the big-picture issues that make up most businesses, even very small ones.
Though it's true that other than cheerleaders, you can hire experts and tech support and even pay for mentoring, having these people in your corner in the early stages of launching a business is both comforting and cost-effective. Some people are fortunate to have such supporters, while others may simply need to look more closely at those people already in their inner circle ... or get out there and do more networking.
Entrepreneur.com
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