Business Jujitsu: How to Fight a Hit to Your Credibility

Conversely, let's think about Enron (but not for long, please). When that company faced a crisis, it did the opposite. It hid the ball (and the books). It denied wrongdoing. And it went out of business.

It is an important lesson for anyone in business. When faced with a crisis, especially one that involves public relations, avoid the temptation to be defensive. Instead, be offensive. Tackle the problem head on. Don't deny, admit. Do more than what is required. Use the power of the problem to your advantage. Jujitsu it.

By doing so, you will be giving yourself the best chance to turn things around.

Now, if only we could replay Game Six!