Gap CEO's Logic Has Gaping Holes

Stock quotes in this article: GPS , TGT , ANF  

Also, since the business media obviously won't put his comments in perspective, using critical thought, savvy investors must.

Murphy came to Gap as a virtual unknown, and taking investors for fools by treating the need to downsize as a revelation or spinning steep rental obligations as great assets does not leave a good impression, at least at this still early stage. Since the business media didn't point it out, I felt I must.
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At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page. For his "Business Press Maven? column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers. Fuchs appreciates your feedback; click here to send him an email.

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