Finally, a Luxury Hotel in the Hamptons

It was a prayer echoed by weekend Hamptonites who laid awake in poly-blend sheets of so many overpriced motels, listening to the bass of music tracks that played till the wee hours of the morning: "God, please give the Hamptons a luxury hotel."

Thankfully, their wishes have been granted with the Memorial Day weekend opening of the Surf Lodge Montauk.

What to Expect

The owners of N.Y.'s GoldBar and Cain debut the first of three luxury lodges slated to open in "glitzy jet set destinations." Located a half-mile from the beach on Fort Pond in Montauk, the former Lakeside Inn with its sleepy white-siding and motel charm gets a surf-themed makeover by former Armani protégé and Cain manager Robert McKinley.

The First Impression

The nightclubs owned by these people in New York City are the hottest around, maintaining a highly selective door policy and VIP following that will hopefully extend to their Hamptons lodge. Don't expect a thumping party pad -- this lakefront lodge is bling-meets-Billabong, with a lobby laden with surf memorabilia.

A large projection screen plays surfy cult classics throughout the day and night among comfy seating areas clustered with board games. Sounds of remixed Bob Marley tunes waft through the air. The communal spaces stress mixing, as girlfriends on a weekend beach romp fraternize with guys lured by the promise of long summer nights at clubs like la Playa and Pink Elephant.

Finding Your Room

The hotel is home to 32 guest rooms, all of which offer panoramic views of the lake. The immaculate beach-inspired décor blends beach-chic elements of natural sea grass rugs with Americana colors of red, white and blue. Compact rooms are well accessorized with Mona Kuhn-style surf photographs around hanging rattan chairs and sliding glass doors opening to private balconies with hammock.

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