Don't Sell Out Like 'American Idol'

No wonder people started to turn the show off -- it became a turnoff.

Profit can make people stupid. It is not hard to understand how the producers of American Idol let their show get away from them and became a never-ending pitch for this product or that. The money that was dangled in front of them was no doubt intoxicating.

But that doesn't really excuse it.

You own or run a business for one reason -- to serve your customers. You may think you are in the architecture business or ice cream business, or whatever -- but you are not.

You are in the service business.

The better you serve your customers and give them what they want, the stronger and more successful your business will be. It is when you lose track of what your job is that you fall off track.

Or, put another way, when you start to think you are in the business of pitching products instead of creating great TV, your customers lose interest.

So don't make the American Idol mistake. Remember what business you are in. Serve your customers. And remember -- pigs get fat, but hogs get slaughtered.

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