I wondered: when did a toy store outing become a source of agony? This must be what happens to all of us, I suppose, when we realize that we can't afford everything that's out there. Children are just more adept at wearing their emotions on their sleeves.
It seems there's so much more to buy than when I grew up as a child in the 1970s. Sure, children were still tempted by materialism, but I don't recall pining for video games at $50 a pop -- or the latest $300 electronic gadget weighing heavily into my youthful social life. Everyone in my children's circle, it seems, has either an Apple (AAPL Quote - Cramer on AAPL - Stock Picks) iPod, an X-Box or a Wii. Despite my efforts to shield my kids from commercialism, it's hard to avoid encountering marketing messages even in our own home when watching television or using the computer. Online shopping is a huge convenience, but it also means my children's sneakers magically appear on my doorstep. It's not obvious to them that I've just plunked down $140 on three pairs. Yes, I used a credit card, but I still must pay the bill.
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