In 2004, Andrew Erlichson and Mark Heinrich launched Phanfare.com after being disappointed with the photography Web sites they came across. Phanfare.com, a fee-based site, would focus on sharing rather than selling prints and also video sharing.The business grew, but expanded beyond the originally intended audience: families. So in 2007, Phanfare.com retooled itself. It not only became free, but again became family-centric.
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