Steven Strauss
That's why it went from raising $82.5 million in an IPO to collapsing a mere nine months later.
Follow Ballmer's advice. No business is going anywhere if it doesn't do well that which it is supposed to do. If you are an accountant, be extra thorough. If yours is a pizza shop, don't skimp on the cheese. Do the basics -- very well. 2. We need to innovate: No business stays in business long if it does not adapt, change with the times and innovate. Of course, what innovation means to you and me is quite a bit different than what it means to Microsoft, but the idea is the same. One easy way to innovate is to just keep an eye on what your competition is doing. What is their Web site like? How do they market their business? Keep abreast of what others are doing and consider making changes accordingly. 3. We need to change the game: While Ballmer was talking about something as big as "how people consume information," for our purposes, changing the game means that the savvy small business person will also consider changing even essential ways of doing business when necessary. I just finished writing the second edition of my book, The Small Business Bible, because things have changed a lot in business in just the five years since it was first published -- new chapters cover everything from new technology and green business to e-business, globalization and more. So, whether it is adopting new technology or embracing an online version of your business, or whatever, don't be afraid to change your game. That way, you won't be forced to try and buy Yahoo!.
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