Elizabeth Blackwell
If possible, your own home can be used as a successful sales strategy. If you've tried out a cool new technology or service in your own house, invite potential clients over to take a look. "My house is a huge sales point for me," says Carter. "It lets clients know what's available, and shows them that it's within their reach."
Even though there's still money to be made from houses, grabbing a piece of it won't be easy in this competitive market. Some smaller, less experienced companies may crumble under the pressure. But convincing homeowners to invest in their dwelling isn't impossible -- as long as you can show them why it makes sense.
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