How Rupert Murdoch May Save the News Biz

He says the WSJ as a general news publication could really give the Times a run for its money, hopefully improving quality at each publication.

There are other ways Murdoch will also help. He is very focused on something many journalists seem to find dirty: Making money. But when it comes down to it, the only reason to spend billions of dollars buying a newspaper (Murdoch spent about $5 billion on Dow Jones) is to make money.

Anyone who disagrees with this is free to do so when they put up their own $5 billion for a paper, or alternatively should talk with the previous controllers of Dow Jones, the Bancroft family, who suffered for years while the purchasing value of their investment dwindled.

A profitable company is one which is doing something right. It's almost certainly serving its customers right and it might actually serve the shareholders also.

Maybe now, with Murdoch in the national newspaper business, there will be something extra worthy of newsprint: A newspaper returning healthy profits to its owners.

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