This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Real Goods Solar Gets Chilly Reception

Real Goods Solar (RSOL) is now a public company, and the markets have spoken: The freshman Nasdaq stock is looking more like So-So Solar.

Unlike most solar stocks, which make photovoltaic cells or the panels that include them, Real Goods Solar focuses on the consumer -- selling, installing and maintaining solar panels on the roofs of homes and small businesses.

Solar panel stocks like First Solar (FSLR - Get Report) and SunPower (SPWR - Get Report) have been volatile as investors grapple with their high valuations at a time when supply and demand -- and therefore pricing -- seem uncertain.

Still, when the price of oil seems to charge toward yet another new record nearly every day, you'd expect a friendly welcome for a stock that offers a different take on the technology.

Investors didn't think so. Last month, Real Goods Solar said it would go public between $10 a share and $12 a share. Last Thursday, it priced at the bottom of that range. And since then, it's fallen steadily, dropping as low as $7.25 Monday afternoon, or 28% below its offering price.

The stock was trading at $7.90, down 3 cents, or 0.38%, in recent trading on Tuesday.

There are things to like about Real Goods Solar. It sells a product that appeals to high-income consumers in California (the company also has plans to expand along the West Coast and in New England). The company says it's made 2,400 residential and commercial installations in its 30 years of business, which it believes makes it the biggest player in its niche.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
RSOL $0.00 0.00%
FSLR $63.43 0.00%
SPWR $33.97 0.00%
AAPL $130.28 0.00%
FB $81.53 0.00%


DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs