The Finance Professor

Portfolio Tune-Up: Five Tips

05/09/08 - 04:18 PM EDT


With baseball season underway, the weather warming up and over a third of the year now history, it is time to give your portfolio a good tune-up.

Heading into 2008, I discussed how you can get your portfolio in shape for the new year. As a follow-up to that lesson, here are five things you can do right now to be better prepared to outperform your benchmark throughout the rest of the year.

1. Get the Red Out

Like spring allergies that can make your eyes all red and teary, your portfolio might be chock-full of stocks which are losing money ("in the red"). So take a hard look at any losing positions and put in the effort to understand why those stocks are down.

If the fundamentals remain strong, then perhaps you want to stay pat or add to that position. Maybe you just made a tactical mistake as to the timing of your buy, but your investment thesis or strategy is still sound. If that's the case, then stick with the investment. If you bought the (losing) stock for a short-term trade and ended up owning it as a long-term investment, then consider selling it now.

Should you determine that the fundamental factors that led to your investment have deteriorated, then it is time to let go. Recently, I purged my portfolio of the CME Group CME. I owned it for nearly nine months and did not sell it at the right time. I now believe that it was priced too high and the market will no longer pay a premium for its growth.

Finally, if you identify a long term loser that you are waiting to "come back," such as (in my opinion) Pfizer PFE or Six Flags SIX, then overcome the emotional attachment you have developed over the years and divorce it from your portfolio.

2. Look for the Bull Markets

Even with the current relatively flat market, plenty of stocks have sharply advanced. It just goes to prove to you that a bull market always exists, even in poor economic or investment climates. The challenge is to now look ahead six to twelve months and determine the stocks or sectors that are likely to advance.

At the same time, identify which ones are more likely to perform poorly.

We know how well the commodity markets have performed. Perhaps that will continue and you should move more of your portfolio to that sector.

However, the price of energy is a big concern for the markets. As oli continues to soar, many people believe that natural gas will become the next bull market in energy. Alternative energy is still in its infancy and the next bull market could be in solar or wind.

Housing has been in the dumps for many quarters. Perhaps it will turn the corner and begin a new growth cycle. The same can be hypothesized for the financial sector.

I spend plenty of time and energy looking for the next bull markets and suggest that you do the same.

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At the time of publication, Rothbort was long AAPL and BWLD, although positions can change at any time.

Scott Rothbort has over 20 years of experience in the financial services industry. In 2002, Rothbort founded LakeView Asset Management, LLC, a registered investment advisor based in Millburn, N.J., which offers customized individually managed separate accounts, including proprietary long/short strategies to its high net worth clientele. He also is the founder and manager of the social networking educational Web site TheFinanceProfessor.com.

Immediately prior to that, Rothbort worked at Merrill Lynch for 10 years, where he was instrumental in building the global equity derivative business and managed the global equity swap business from its inception. Rothbort previously held international assignments in Tokyo, Hong Kong and London while working for Morgan Stanley and County NatWest Securities.

Rothbort holds an MBA in finance and international business from the Stern School of Business of New York University and a BS in economics and accounting from the Wharton School of Business of the University of Pennsylvania. He is a Term Professor of Finance and the Chief Market Strategist for the Stillman School of Business of Seton Hall University.

For more information about Scott Rothbort and LakeView Asset Management, LLC, visit the company's Web site at www.lakeviewasset.com. Scott appreciates your feedback; click here to send him an email.


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