Cramer on the Top 10 Searched Stocks

Cramer described Procter & Gamble as "amazing," writing:

"Almost every business was up much more than people thought possible, with divisions like razors and hair care (shampoo) so strong that you would think that suddenly a large part of the populace has decided to start shaving and shampooing for the first time. ...

"Most impressive? The price increases have held everywhere, even though times are tougher. One of the reasons is that it is harder than ever to trade down, because the knockoff companies have the same raw cost inputs and can't make it any cheaper. The other is that PG has created a value-added machine. The public, worldwide, believes that PG's products are better, and there is enough proprietary technology in their products to make me agree. Of course, they have the advertising budget to make you think that, but nobody in this industry believes that anyone makes anything better than PG."

Cramer also heaped praise on the product lines at Heinz:

"Heinz used to be one of the most boring non-innovative companies on the planet. Last year, it introduced 200 new products and is getting double-digit growth worldwide, with more than 20% growth from emerging markets.

"Yet it sells at 17 times earnings. This one is better than Wrigley (WWY Quote - Cramer on WWY - Stock Picks) ever was and is cheaper with a fantastic brand name. Its stock has been stagnant even if management has produced huge value."

Cramer believes P&G has a lot of room to run, but he had positive conclusions for both stocks:

"Neither of these stocks is expensive. Both have put through enough price increases that I have to believe if we had a month where ethanol was 'suspended' you would be seeing profit margins go through the roof.

"In the meantime, they are playing as if they are in the penalty box despite the great earnings. ..."

For the more opinions on Thursday's top searched stocks, including Potash (POT Quote - Cramer on POT - Stock Picks) and Visa (V Quote - Cramer on V - Stock Picks), check out Cramer's Take on Top 10 Most-Searched Stocks From May 1.

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