Sprint's Direct Connect Nothing to Call Home About

And then there is the price. Back in the day of $1-per-minute analog cell service, Direct Connect was a bargain. No longer. Yes, the phones are cheap. The i580 costs $50 each after rebates. But Sprint nails you for connection, phone to email, text fees and more. In one cost model I cooked up, I would spend $3,270 a year in connection fees for five phones. That's a lot to pay for connectivity these days.

So is the new Direct Connect for you? The good news here is that making the choice is actually rather easy. Sprint has an excellent return policy. Simply give it a test drive. Get a few phones. Try 'em and see if they work in your business. If they don't, return them for your money back in 30 days. But be beware of the $200 early-termination fee after that.

Bottom line: the improved Direct Connect may help some businesses, but I'm not sure which ones. The new news here is old news: It's the power and simplicity of Direct Connect that brings order to your business. These new digital tools are bells and whistles, at best.

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