Eight Tips for Increasing Your Average Sale

 

7. Train your staff to make the higher dollar sale. Sometimes simply making personnel aware of your target sale value will help you get there. If they're just selling what the customer came in for, you're not going to hit your numbers. Tell them what you're looking for, and then give them the tools to achieve it.

8. Raise your prices. If you're just opening your doors, price your products or services on the high side and figure out how to offer more value. Being the cheapest isn't necessarily going to pay the bills, and you'll be left high and dry when a competitor beats your price.

If you've been in business for a while, don't be afraid to bump up your prices by 5% or 10%. Most customers won't care (You don't stop going to your local Starbucks (SBUX Quote) or your hair salon when they raise their rates.) and you'll increase your margins, so a few lost customers won't make a difference.

By using tactics like these to maximize every transaction, you help keep the cash flowing while you're getting your business off the ground. Once you're airborne, these same strategies can develop your flight plan for generating peak profits. Master the art of supersizing your sales early, and it will pay off many times over.

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