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Yahoo! Is Not Microsoft's Equal

04/07/08 - 10:42 AM EDT

Marek Fuchs

Within a few sentences, we have Ballmer's negotiation strategy set side-by-side with Yahoo!'s options:

"Some in Yahoo's camp view Mr. Ballmer's latest move as a negotiating strategy, and they believe there is still time for Yahoo to pursue alternatives to an acquisition by the software giant, say people familiar with the matter. One of the people says some members of Yahoo's management would prefer not to sell to Microsoft and are still looking for another deal that would allow Yahoo to avoid that."

Anyhow, one of The Business Press Maven's guiding principles is not to compound a mistake by repeating it. And I did not believe Microsoft would make this bid originally, so we'll see whether I'm posed to double dip on mistakes here. But if Yahoo! truly has options right now and is participating at this point in a fight of equals with Microsoft, I'll eat my hat without condiments.




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At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page. For his "Business Press Maven� column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers. Fuchs appreciates your feedback; click here to send him an email.


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