The Good Life
The soaring steel-and-glass building in Munich, Germany, looks like a new concert hall, museum or even a cathedral. It's really a car-delivery center. But BMW World isn't selling any simple sedan. It is promoting what its makers promote as "the ultimate driving experience." Since opening last October, the company's architecturally dramatic building close to Munich's Olympic Park has become one of the Bavarian capital's signatures, attracting more than a million visitors. BMW World is part of a larger trend of how German car makers are leveraging their powerful brands into star tourist attractions. During the past two years, both Daimler BenzDAI in Stuttgart and BMW in Munich have opened spectacular new showcases.
| BMW World | |
| BMW World | |
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