The FM Radio Station You Won't Find on FM

Shvarts told me the station is subscribing to the Arbitron ratings service -- and that very preliminary numbers are good. The future looks promising.

Now that the station is up and running, everyone involved is looking toward the future.

The musical format may have appeal outside of the New York City area. The station's early success has gotten the attention of station owners in other cities. They've been busy contacting MegaMedia to ask about bringing this new format to their town. With many stations facing slumping listener numbers, Pulse radio could be the answer for higher ratings -- and more revenue.

WNYZ/Pulse 87 is still in "gearing up" mode.

Expect to hear a lot more about Pulse 87 in the near future.