Entrepreneur.com

Moms' Business Turns Function Into Fashion

03/19/08 - 02:36 PM EDT

AXP

Entrepreneur.com

Both women attribute product innovation for their continued success. According to Martinez, more products are on the way, including one that helps kids quickly reconnect when they've lost their parents.

In addition to their creative ideas, Bonitas International also credits their virtual office for assembling the best behind-the-scenes team possible. The company runs out of seven cities across the U.S., in addition to a design studio and a warehouse.

"It has enabled us to recruit and retain best-in-class talent since we didn't have to compromise for the best available person in our market," Martinez says. "It has also allowed our team to more effectively manage their professional and personal lives."

Becoming successful entrepreneurs has certainly had its perks, including traveling to New York to attend the Carolina Herrera fashion show during New York Fashion Week and meeting Vogue Editor-at-Large André Leon Talley. But Harrington and Martinez say the most inspiring part of their experience as entrepreneurs so far has been their projects in South Africa and Haiti.

"We have a new product line for our eyeglass jewelry called A Mother's Promise that is currently made by our beading artists in Guatemala," Martinez explains. "The women are guaranteed fair trade wages, and the proceeds from the work project are reinvested in the community as scholarships for their children."




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