How Does Your Airline's First-Class Amenity Kit Measure Up?

03/12/08 - 12:59 PM EDT

Rhonda Markowitz

Updated from 10:47 a.m. EDT

It used to be that airlines went overboard in wooing first-class passengers, including the provision of a lavish amenity kit for one's in-flight convenience.

Nowadays, though, it seems that such niceties belong to the bygone era of being able to carry on your own drinking water.

We decided to check in with several carriers to see what was on offer for the international jet set, or the remnants of same -- the sad sacks who don't have a timeshare in a private plane, or access to the company wings.

Continental Airlines(CAL Quote - Cramer on CAL - Stock Picks) no longer has a "First Class," having combined First and Business to create BusinessFirst.

Continental Amenity Kit
Credit: Continental Airlines

They provide a unisex kit with a nubbly gray texture that closes with two snaps and is stocked with "premium aromatherapy products" made by Escents, including hand and body lotion, lip balm, a "refreshing cleansing cloth" and breath mints, plus Crest toothpaste, toothbrush (with cap), socks, ear plugs, a pen and a folding comb/brush.

The nice bit is, this could readily be restocked and used as a hanging kit (it has a loop) with see-through zippered mesh pockets.

Air France offers different kits for women (lip balm, one-stop cleanser, a cream to combat circulation problems in the legs) and men (shaving oil, firming eye contour serum and facial lift), all by top-of-the-line French cosmetic manufacturer Clarins. Customers also receive "pyjamas," slippers, socks, shoebag and shoehorn.

Air France Amenity Kit
Credit: Air France

The amenity kits change color every six months, to a "different shade specific to each cabin," and specific to the duration of the flight.

Japan Airlines also believes in providing separate kits for men and women, although both kits share items such as the toothbrush set, slumber mask, ear plugs and towel, plus a "cooling gel sheet for legs" and "cool refreshing strips."

Japan Airlines' Kit for Men
Credit: Japan Airlines

Where they differ is in the product set (Shiseido for men, Shiseido's Cle de Peau line for women), which offers cleansing foam for both, but "toning" lotion for men vs. "balancing" lotion for women, and a revitalizer for the males, while a moisturizer is available for the ladies.

In First Class, JAL also provides its "very popular honeycomb mask," to avoid dryness in the nose and throat, but -- and this is a rather large but, to our mind -- those in Executive Class are reduced to having to ask for "individual amenities," rather than receiving a full kit. (Everybody on every airline, or so it would seem, has to ask the staff for shaving equipment; such is security, one assumes.)

Japan Airlines' Kit for Women
Credit: Japan Airlines

However, so that all hope is not lost for those Executive Class folks, the airline does offer green bamboo sticks "as a healthcare product to massage the soles of your feet." It's a nice introduction to the national culture, so please do not misuse them on the airline staff.

The winner of this particular bunch would be the grand folks at British Airways, which forks over a brown velvet, square, zippered case by esteemed English handbag designer Anya Hindmarch.

(Hindmarch's "I'm Not A Plastic Bag" $15 canvas tote bags created such a craze last year when sold through her stores and at Whole Foods(WFMI Quote - Cramer on WFMI - Stock Picks), the company had to cancel proposed sales in Asia for fear of rioting).

Inside, along with a nostalgic sepia photograph on the inner lid dating back to the early days of aviation, is a terrific assortment of top-notch items, such as moisturizer and lip balm from Kiehl's Since 1851 (New York-based) and Elgydium toothpaste and mouthwash (French), as well as "cozy" socks, a pair of velvet eyeshades, earplugs (the only item outside of the kit itself that appears to have been made in Great Britain) and a wrapping list that explains each item and how it is to be used, as well as contact information for all the products involved.

British Airways, we officially approve.

Of course, if you're really the fussy type, you're better off stocking up on travel sizes of your favorite products than relying on the generosity of the airlines, which went out of fashion around the same time as dressing up to travel.

Know What You Own: Some other companies in the airline industry, like Continental Airlines, include American Airlines' parent AMR (AMR Quote - Cramer on AMR - Stock Picks), currently trading down 9.3% at $9.68; Delta (DAL Quote - Cramer on DAL - Stock Picks), down 8.8% at $11.04; Southwest (LUV Quote - Cramer on LUV - Stock Picks), down 3% at $12.02; US Airways (LCC Quote - Cramer on LCC - Stock Picks), down 3% at $12.04; and JetBlue (JBLU Quote - Cramer on JBLU - Stock Picks), currently trading roughly flat on the day at $5.

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