Entrepreneur.com
Five Essential Traits for Entrepreneurs
03/11/08 - 02:02 PM EDT
Written by Sarah Pierce You hear it all the time from famous entrepreneurs: Long before they were running multimillion-dollar companies, they were flexing their entrepreneurial skills by selling lemonade on the corner, building gadgets in their garage or hosting weekly college beer pong tournaments. It seems that behind every successful mogul is a kid who grew up knowing they were born for business. But what exactly is it that sets entrepreneurs apart from the rest? What is it that makes certain people believe in themselves enough to take the prospect of failure head-on and have the determination to come out on top? It takes a special kind of person to set an idea in motion, riding the highs and lows from humble beginnings to ultimate success. The entrepreneurial spirit is a gift that inspires others to become the best they can be. From passion and positivity to leadership and ambition, here are the entrepreneurs who best define the entrepreneurial spirit.
Passion
No one embodies the word "passion" quite like Richard Branson, founder of the Virgin mega-brand. Part of Branson's passion lies in his insatiable appetite for starting companies. Founded in 1970, the Virgin Group has expanded to more than 200 companies, ranging from music, publishing, mobile phones and even space travel. "Businesses are like buses," he once said. "There's always another one coming." Part of Branson's appeal is that he not only has passion for business, but an incredible passion for life. Branson is famous for his adventurous streak and zest for life, making him one of the most admired entrepreneurs for his ability to have a successful work/life balance.Positivity
Jeff Bezos knows the power of positive thinking. Living by the motto that "every challenge is an opportunity," Bezos set out to create the biggest bookstore in the world with a little Internet startup called AmazonAMZN. Amazon.com launched in July 1995, and with no press, managed to sell $20,000 a week within two months. By the end of the '90s, though, the dot-com bust had brought Amazon's shares from $100 to $6. To add insult to injury, critics predicted that the launch of Barnes & Nobles'BKS rival Web site would wipe out Amazon. Instead of hiding in the corner, Bezos came out fighting with optimism and confidence, pointing out to critics all the positive things his company had accomplished and would continue to do. Bezos continued to expand Amazon, which now sells everything from books to clothes to toys and more. Bezos claims his wife loves to say, "If Jeff is unhappy, wait three minutes." Thanks to Bezos' positive thinking, Amazon.com has grown into a $5.7 billion company.Adaptability
Having the ability to adapt is one of the greatest strengths an entrepreneur can have. Every successful business owner must be willing to improve, refine and customize their services to continually give customers what they want. GoogleGOOG founders Sergey Brin and Larry Page take this concept a step further by not just reacting to change, but leading the way. Google continually leads the Internet with innovative ideas that allow people to see and do things in ways they couldn't before (think Google Earth). With their ability to continually be one step ahead, it's no wonder Google is one of the most powerful companies on the Web.Leadership
A good leader is someone with charisma, a sense of ethics and a desire to build integrity within an organization -- someone who's enthusiastic, team oriented and a great teacher. All of these attributes were embodied by the late Mary Kay Ash, founder of Mary Kay Cosmetics, a company that has helped more than half a million women fulfill their dreams of owning a business.With the growing rate of Internet shoppers, make sure you design your site with the customer in mind.
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