Transform Your Web Site Into a Sales Powerhouse

Web Audio
There are so many ways to use Web audio effectively. You can use audio to let your visitors hear recorded testimonials from happy customers, greet them warmly and enthusiastically, help alleviate any lingering doubts would-be customers may have by reassuring them that purchasing from you is essentially risk-free and enhance e-courses.

Podcasts
Podcasting combines the ease of blogging with the fun of hosting your very own radio or TV show.

Web Video
Web videos afford you -- or someone else -- the opportunity to combine words, tone, body language and facial expressions to convey meaningful information about you, your company and your products and services. Let's face it, some of us should just not be in front of a camera for a variety of reasons. If you choose to avoid the camera, you can still do such things as:

• Make someone else the star.
• Do a voice-over narration.
• Create a slide show.
• Demonstrate a product or showcase a service.

Use Video to Increase Revenues: YouTube
Fueled by the Web's 2.0 social interaction concept and technological advances, novices and experts alike are adding their own videos to share ideas, entertain, demonstrate products, connect with others and much more. And since access to the site is free and uploading a video is simple, it's a wonderful vehicle for practicing and honing your video skills.

Taking Your Video Viral
One of the most affordable (it's free!) and effective ways to materially increase your opt-in conversions is by taking your video viral -- in other words, letting others help you spread the word to their friends, family members, associates, mailing lists and so forth.

Video Blogging
Blogs are wonderful alternatives, or additions to, more traditional Web sites because they can be up and running quickly, usually in a matter of minutes; anyone can use their professional-looking templates without any prior design and/or navigation experience or expertise; they're inexpensive, dynamic and fresh, and since new content is added regularly and often, the search engines love them.

Teleconferencing and Web Conferencing
Teleconferences and teleseminars represent wonderful, cost-effective alternatives to in-person meetings and classes. Additionally, they are

• Convenient. They can be scheduled at the last minute and participants can call in from anywhere.
• Efficient. Important information can be delivered to groups of people effectively, affordably and quickly.
• Profitable. You can sell your wisdom, knowledge or advice by creating your own teleseminar.

Traffic Strategies: Get More Visitors to Your Site
With a bit of typing and a simple click of a mouse, millions of people all over the world go to search engines (e.g., GoogleGOOG, MSN, Yahoo!YHOO, AOL, AskJeeves, Dogpile, etc.) to hunt for specific products, services, information and/or opportunities. And since the vast majority of online sales begin with search engines, they are an extremely valuable resource for any e-commerce business. People who are searching naturally assume that the sites listed first -- particularly those on the first page -- are the best, and that's where they click. The closer your site appears to the top of the list, the better.

Optimize Your Web Site
In order for search engines to find you (and deem you relevant) you'll need to include your most powerful keywords in various places on your Web site -- your copy, headings, anchor and footer text, and alongside photos and graphics. Use unique page titles and meta tags, and focus on your most important keywords one at a time. Use search-friendly design and navigation techniques. Make sure it is easy for search engines (and more importantly, your visitors) to find their way from one of your Web pages to any other via internal links. So, in addition to choosing the most relevant keywords you'll also want to make sure that you overdeliver valuable content; your prospects will love you for it, and so will the search engines!

Web 2.0: The Key to Using Social Media Effectively
Web 2.0 is an online movement that encourages users to participate in the fresh, interactive nature of the Internet by using widely available, less expensive and more mature state-of-the-art technologies.

Some of the many ways you can use Web 2.0 technology and its people-oriented culture to enhance your online business include:

• Getting products to market faster.
• Reducing risk. Obtain fast, real-time data on prospects and customers, trends and products that will help you make more informed decisions.
• Building and maintaining positive relationships.
• Changing and adding content, test offers and copy and obtain relevant information. Use RSS syndication feeds to help you stay informed, become more efficient and conduct testing.
• Engaging in interactive conversations with the public.
• Conducting real-time online video meetings.
• Monitoring your word-of-mouth buzz.
• Using "mashups" to create, update or bundle products.
• Attracting more targeted traffic to your Web site.
• Using tags.
• Getting information (and responding to it) the way you want.