Yahoo! Rumor Finds New Home, but No Sources

01/30/08 - 11:51 AM EST

Marek Fuchs

To discover this, I want to point you toward an excellent piece by Therese Poletti in MarketWatch. It is important as far as Yahoo! is concerned and as far as any other struggling company is concerned.

You know how The Business Press Maven always points out that while the business media always reports on announced layoffs as if they are a fait accompli, quite often companies must sweeten buyout offers and make additional charges. They don't save nearly as much money as they initially claim and the business media initially parrots. But the possible deal with Yahoo!, as Therese cannily points out in an article titled: "Yahoo buries the news of its 'realignment'," is worse.

The announcement of firings was buried and termed a realignment. What does that mean? The word "layoff" is already a misleading euphemism, as these workers are presumably not being rehired. Or, if they are, shareholders should not be reacting as if the cost of their incomes will be saved. But a realignment? Therese asks the appropriate questions and The Business Press Maven, in high tribute, genuflects in her general direction.

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At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page. For his "Business Press Maven� column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers. Fuchs appreciates your feedback; click here to send him an email.

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