Kevin Allen
Did you catch the trick; the sleight of hand? They brought you into the brand and didn't dilute the image one iota.
You thought you were just reading a magazine and then -- blammo! -- you're interacting with their advertising. "They've achieved relative success with the viewer," Saklas said the first time he saw the ads. "The turn-of-the-century French nostalgia goes a long way to making me want a martini." This is the kind of dynamic thinking that doesn't just sell products; it makes them into superstar brands. If you put faith in your designers you're going to find yourself well rewarded. Micromanage your advertising to death and you'll end up with obvious results: dead advertising.
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