Keep Your Clients Through Tough Times
Retain Your Best
One of the first things doubting clients ask is whether the company's best employees are staying. So, even though I had to lay off 40% of my work force, I made sure to retain our best people and make this fact well-known. When clients see that top employees are staying, they're assured of continuing quality of service and company stability.Denial Is an Ugly Thing
I once worked for a company that ran into similar trouble. When its clients asked pointed questions about what they heard, the president denied there was a problem. I met with one of these clients, who said he didn't buy the president's answer and didn't trust him. Trust and honesty, especially in a bad situation, are your most valuable currency. Remember, most seasoned businesspeople have gone through similar situations and will notice when you're not being straightforward.- Loading Comments...
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