Amazon Takes Aim at Apple

An attainable short-term goal would be to reach the No. 1 spot among the iTunes competitors by the end of 2008, and then reassess the strategic merit of Amazon MP3, says Yankee Group's Goodman.

Amazon shares were recently trading up $1.25, or 1.35%, to $94.10, despite a selloff in stocks.

Apple shares were also rising, recently gaining $2.36, over 1%, to $201.31.

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