Get Ya Noo Yawk Ice Cream Here

Local Charm

The ice cream flavors include locally-produced mix-ins, costing up to 3 times more than mass-produced varieties, according to Myles, who buys biscotti from Rose and Joe's Italian Bakery in Astoria.

But the company negotiated deals with local businesses to print their contact information on the ice cream pint, in exchange for discounts, says Myles. "The mix-ins are all about tapping into the local economy and supporting the small guy," he says.

Marianna Hayes, president of Halo Business Advisors, says the company actually isn't breaking rules -- it's just playing by a new set.

"They're not selling ice cream. They're selling an experience and feeling," she says. "In a small business, you have to pick a niche and go with it."

>To order reprints of this article, click here: Reprints