Local Charm
The ice cream flavors include locally-produced mix-ins, costing up to 3 times more than mass-produced varieties, according to Myles, who buys biscotti from
Rose and Joe's Italian Bakery in Astoria.
But the company negotiated deals with local businesses to print their contact information on the ice cream pint, in exchange for discounts, says Myles. "The mix-ins are all about tapping into the local economy and supporting the small guy," he says.
Marianna Hayes, president of
Halo Business Advisors, says the company actually isn't breaking rules -- it's just playing by a new set.
"They're not selling ice cream. They're selling an experience and feeling," she says. "In a small business, you have to pick a niche and go with it."
Suzanne Barlyn
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