Jim Cramer's 'Stop Trading!': Buy the Farm

Irrigation equipment maker Lindsay (LNN Quote) is a name to watch, Jim Cramer said on CNBC's "Stop Trading!" segment Thursday.

The company's rise today is an illustration of a broader bull run in agriculture. "We are now so knee-deep in ag that even the sprinkler systems are making a lot of money," he said. "There is clear sailing for this area right into the end of the year. Agrium (AGU Quote) just did a big secondary; it's now above the secondary price. ... This is the area."

Investors should also remember names like Potash (POT Quote), "This is a longer cycle than you think because there are such short harvests. ... Grain demand is great."

On the other hand, investors need to be more cautiously optimistic with more discretionary businesses, including Winnebago (WGO Quote).

"Given the fact ... these things eat gasoline like mad ... given the fact you can say 'I don't want to own one of these,'" the company is vulnerable to a downturn, Cramer said.

However, CEO Bruce Hertzke offered a bullish outlook for the broader economy and some upside surprise on the company's earnings conference call. Cramer urged viewers to "remember there are other areas that are holding up well. ... Too much negativity means you miss a Christmas rally."

Cramer was pleasantly surprised by Hertzke's outlook. "I was ready for him to bemoan the environment," he said.

On investor's positive response to Eaton's (ETN Quote) purchase of two foreign firms, Cramer said, "Some companies lead charmed lives. ... In the '80s and mid-'90s we always hated Eaton. ... They've reinvented themselves."

"Almost everything they do is endorsed," Cramer added, but he wanted to remind viewers that "Ingersoll (IR Quote) buying Trane was a better deal than what Eaton's been doing. ... If you like Eaton, would you look at Ingersoll and look what it did?" Even though the Street loves Eaton and hates Ingersoll right now, Cramer believes that "they're both good."