SC Johnson Polishes the Enviro-Truth
A current TV commercial promotes the environmental goodness of
Hardly the kind of products that one associates with a pristine eco-system.
My greenwashing radar was pinging away.If a company has to go back 37 years to find a good example of its environmental citizenship, how progressive can it be? But it also made me think of a common complaint by CEOs of big old-line companies that if they make any effort at environmental improvement they are certain to be criticized for not doing enough. I decided to take a closer look at what's actually in SC Johnson's products and what environmental watchdogs have to say. Ellis Jones, author of The Better World Shopping Guide,
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