This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Dell's Best Buy Move Misses Holiday Cheer

SAN FRANCISCO -- The comeback story at Dell (DELL) has a way of frustrating even as it inspires.

The Round Rock, Texas, PC maker served up a prime example Thursday when it announced that it will sell notebook and desktop computers at Best Buy (BBY - Get Report), the No.1 electronics retailer in the U.S., a nice coup for Dell as it revamps its sales strategy.

Unfortunately, Dell's timing is baffling, as its products will hit store shelves after Santa has left town.

Dell said it will offer a variety of PCs at 900 Best Buy stores "in the next few weeks." But spokesperson Bob Kaufman acknowledged that the products will not be available at Best Buy until after Christmas.

That's no trivial issue, as it means Dell will miss the holiday shopping frenzy in Best Buy stores.

Last year, holiday sales accounted for 19.6% of all U.S. retail sales, according to the National Retail Federation. At Best Buy, U.S. sales in December accounted for 15.6% of the company's total revenue last year.

Dell, which until recently sold exclusively through direct phone and Internet orders, has been actively increasing its retail exposure, striking a string of deals with stores around the globe in recent months. So Dell is better positioned than it ever was to rake in holiday shopping dollars this season.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
DELL $0.00 0.00%
BBY $31.48 0.00%
SPLS $12.31 0.00%
WMT $59.89 0.00%
AAPL $117.81 0.00%


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs