Giving back is "more than just writing a check, it's being involved by giving your time and energy," says Marty von Neudegg, director of corporate services at Canadian Mountain Holidays, one of Canada's oldest adventure travel companies. For CMH, it includes contributing to the local communities through outreach, foundations and volunteerism.
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Aaahh, Canada |
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| Courtesy: Canadian Mountain Holidays |
The corporation also gives back monetarily by providing seed money to three foundations. They include The Mark Kingsbury Foundation, which supports projects designed to protect social components of sustainable tourism, a concept involving the conservation of local ecosystems; the Eric King Scholarship Fund, which recognizes people who have achieved the status of becoming a full ski guide; and The Dominic Neuhaus Mountain Guide Fund, which is focused on mountain guides.
The guides are the foundation of the hiking and the skiing programs. The majority of the guides are fully certified by the International Federation of Mountain Guide Associations, which is a process that takes close to eight years.
One of their most recent developments is the relationship with
The Nature Conservancy of Canada, which promotes awareness and understanding of conservation initiatives and collaborates on field projects and research.
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Hanging Out With Nature |
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| Courtesy: Canadian Mountain Holidays |
This is the first time NCC has established a major sponsorship with a tourism operator. The most recent project focuses on reclaiming the water environment along the Columbia River.