Where to Find Affordable Health Insurance

Now there's a new entrant into the field: gohealthinsurance.com. Founder Brandon Cruz says the site is based on the idea that while technology can help you search for the best policy, most people still want to talk to an expert to get personalized advice. So in addition to simply comparing policy features online, the site also gives you the option of either immediately connecting with a prescreened insurance agent, 24 hours a day, or providing contact information which will allow up to five of their chosen local brokers to contact you.

That's a mixed blessing. Most people know very well how to find an auto insurance agent or a stockbroker, but very few know how to reach a health insurance broker. As a result, many people who could afford some sort of low-cost health insurance aren't aware of the possibilities. On the other hand, you might be overwhelmed by the variety of brokers who call or email to fulfill your request for more information.

I took a "test drive" of the site, entering my personal statistics along with an email and phone number, and within two days I was contacted by at least five health insurance brokers that were approved by the site. They offered to help me find a health insurance policy that would best suit my needs.