Female Entrepreneurs Steal Skills From Corporate America
11/21/07 - 12:29 PM EST
,
After years of marketing her own law firm, Damsker learned that marketing yourself, vs. your company, can be an entrepreneur's most effective marketing tool -- "or your worst nightmare when you don't live up to your promises," she says.
You Can't Steal Everything
Corporate experience couldn't prepare these women for everything -- like the lack of a paycheck. "I haven't gotten paid in three years," quips Urbach, who says long hours in an empty office can get lonely. No matter how prepared she feels from her previous career, Spence advises every aspiring female entrepreneur to learn from a mentor who has spent time in the entrepreneurial world.
"Once women really understand how the business world works and what behaviors and ideals it values, not only will they be more likely to succeed in it, they will also have the option to change it," says Damsker.
As of 2006, nearly 10.4 million firms were owned by women employing more than 12.8 million people, and generating $1.9 trillion in sales, according to the Center for Women's Business Research.



