Couple Hits the Sauce, Finds Barbecue Success

Stock quotes in this article: DAVE , MCD , WEN  

Ivey's ultimate goal is 5,000 locations, similar in popularity to Quizno's. He hopes to have 23 franchises open by December 2008 and over 100 in five years.

Even a good chain like Dunkin' Donuts is not going to be very profitable if there's another one across the street, reminds Harry Dannenberg, a counselor with the non-profit organization, Score. As opposed to distance in miles, Ivey now uses population to judge the proximity of his franchises -- one franchise for every 40,000 people.

In a sizzling franchise category, traditional BBQ proves that simple is best. Just be willing to mess with the original recipe a little.

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