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The 'Hannah Montana' Stock Index

10/24/07 - 09:20 AM EDT

Stockpickr Guest Columnist

Editor's note: This column was submitted by Stockpickr member Fred Fuld, of Stockerblog.com.

You may not know Hannah Montana, but chances are your 10-year-old niece does. Hannah Montana is the extremely popular television series that stars Miley Cyrus, the 14-year-old daughter of Billy Ray Cyrus, the country crooner-turned-actor who happens to play the father of the title character.

The series follows the fictional life of a teenage girl named Miley Stewart who leads a double life as both a popular music star named Hannah Montana and a regular girl next door who hides her famous identity so she can live a normal life out of the spotlight. Last week, the show was No. 7 on the Nielsen Ratings of all cable network television shows, with 4.99 million viewers.

The show and star's immense popularity has prompted Stockpickr.com and Stockerblog.com to put together a Hannah Montana Stock Index, which tracks the companies connected to the Hannah Montana franchise.

Hannah Montana is one of Disney's(DIS - Cramer's Take - Stockpickr) most successful television shows, popular among "tweens" between the ages of 10 and 14. It's also one of the company's most thriving brands, with books, soundtracks, games, puzzles, dolls, bedding and costumes.

As an example of how successful the Hannah Montana brand is, tickets to the multiple-city Hannah Montana Live Tour have sold out so quickly that scalpers have reportedly been getting as much as $2,500 per ticket.

Disney has a price-to-earnings (P/E) ratio of 18, a P/E-to-growth (PEG) ratio of 1.2 and a yield of 0.9%. Disney is set to announce quarterly earnings on Nov. 8.

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At the time of publication, Fuld was long Disney, Apple and Time Warner, although holdings can change at any time.

This article was written by a member of the Stockpickr community.

Stock recommendations and comments presented on Stockpickr.com are solely those of the members quoted. They do not represent the opinions of Stockpickr.com on whether to buy, sell or hold shares of a particular stock.

Members should be cautious about any and all stock recommendations and should consider the source of any advice on stock selection. Various factors, including personal or corporate ownership, may influence or factor into a member's stock analysis or opinion.

All members are advised to conduct their own independent research into individual stocks before making a purchase decision. In addition, investors are advised that past stock performance or portfolio performance is no guarantee of future price appreciation or performance.

Furthermore, Stockpickr.com does not guarantee the accuracy or completeness of information on the site, nor does Stockpickr.com assume any liability for any loss that may result from reliance by any person upon any such information or recommendations. Such information recommendations are for general information only.


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